There has been a significant increase in the use of digital media marketing in recent years. As 2017 is drawing to a close, we look at the future trends which are going to shape digital marketing in the long run. Here are some of the major trends which are going to influence digital marketing in the days to come:-
AMP initiative of Google
The Accelerated Mobile Pages initiative of Google has brought about a significant change in digital marketing. Via this newly developed project, Google is trying to enhance the loading time of web pages in mobiles and smartphones. It is also aiming to enhance site usage, user-friendliness and consumer experience for devices which they use personally.
Using the AMP program, digital marketing professionals are putting in more efforts to boost their SEO campaigns for mobile sites which they handle. They are trying to enhance their rankings in mobile search rankings. Simultaneously, they are devoting more time to make a website responsive to make sure that it fits all screen sizes. Therefore, it can be assured that the AMP initiative has compelled digital marketers to come up with new SEO techniques.
Use of CRM applications is becoming
The days when brands got in touch with their audience just through the query form and contact us pages on their sites are long over. CRM based applications and integrated modules has become quite common these. With more progress being made in digital media technologies, businesses are utilizing new age CRM applications. Through the use of these technologies, they keep a track of visitors in real time and enhance conversations by syncing their chat boxes with each account in social media. So they can keep a track of their target audience all the time and optimize brand optimization online.
Interactive content and voice search is precedence
Content no doubt is king. These days, mobile marketers are focusing on the creation of high-quality content which is interactive not just to draw visitors but also engage them for greater time period. Their main goal is to sustain their presence on the internet. In order to achieve this aim, they are not just focusing on texts. Rather they are creating visually appealing content which will create interest immediately in the minds of visitors.
In recent times, voice search has transformed into a search engine and both the consumers and digital marketing professionals are impressed by it. Undoubtedly it is an exciting new way to search and also promote new brands. At the same time, it generates more traffic as people usually follow their desired product while being on the move.
Mobile based marketing
If you go by current trends, you will find that lion’s share of browsing is done through personal phones. SEO professionals are coming up with new strategies for promoting brands through mobiles. From PPC campaigns to SEO based activities, everything is being worked upon keeping hand held platform in mind. Digital ads are also being optimized for mobiles. These days, video ads are also targeted at the correct audience through the personal devices which they are using.
Digital marketing is fast changing and new trends are emerging on a daily basis. Mobile based marketing, usage of CRM applications, interactive content and voice search are some of the major factors which are going to shape the future of digital marketing.