Are you considering to opt for a career in digital marketing? In case you do, then you need to have a clear idea about the different openings amongst which you can opt for. The pay scale tends to vary according to the designation a person opts for. Here, we will discuss in detail the pay scale of digital marketing professionals across different domains:-
Digital Marketing Manager
The digital marketing manager is responsible for planning digital marketing campaigns across the internet, email, SEO/SEM, email, social media and display advertising. He is also responsible for maintaining a good presence on social media across all digital channels. The digital marketing manager also measures and reports the performance of all campaigns which are handled by his team.
At present, the salary of a digital marketing manager in India on an average is Rs 4, 12,492 every year. Most professionals acquire the managerial position if they have more than 10 years of experience in the industry. Income to a great extent is influenced by experience in this field.
An SEO analyst is responsible for ensuring that the content created for a website is found and seen by existing and potential buyers. He reports to the digital marketing manager and forms an integral part of planning for a campaign.
The average salary of an SEO analyst is Rs 1, 79,881 every year. If you are skilled in Search Engine Marketing, then you will have a chance to earn a higher salary. To become an SEO manager, you will need to have at least 5 years of experience in the industry.
A designer who has ample amount of experience can provide users with a spell binding design which shows content they can relate to and is easy to utilize. He also maintains a fine balance across various devices, browsers and technical barriers with the help of his creativity.
A web designer’s average salary at present is Rs 2, 33,558 annually. As a person gains experience with a job, he moves up the organizational hierarchy at a senior level after working for around 10 years. Your salary will to a great extent depend on your level of experience and skills.
The content editor oversees the production of high quality content with interesting images and videos by a team of skilled content writers. It is his responsibility to make sure that the contents can be read easily across different devices, creating a lasting interest among users. His main goal is to ensure that the contents get maximum number of comments, likes and shares.
The average salary of a content editor is Rs 3, 72,953 per year. To get into the managerial level, you need to have at least ten years of experience in content development, proof reading and management. Knowhow of web content management can ensure a higher salary for you in this profile.
Social Media Manager
The social media manager is the person who utilizes the content created by the content team and posts them across different channels of social media such as YouTube, Facebook, Twitter, LinkedIn and Pinterest. By doing so, he enhances the interaction level of a brand with its target audience and encourages comments, sharing, follows, mentions, likes and links.
The average salary of a social media manager at the entry level is Rs 312, 935 every year. If you want to specialize in social media and gain quick promotions, then you will have to master skills such as content management, online marketing and social media optimization.
Are you thing about making a career in digital marketing? In case you do, then you need to have a clear perception about the different positions available and the pay scale in each of them. It will make it easier for you to opt for a profile which suits you the best.